We’re going to leverage three steps to create your Content to Clients framework: a lean, evergreen marketing strategy to attract and pre-sell your favorite clients.

1. Get clear on your Voice and Vision

Most business owners “spray and pray.” They try every marketing tactic under the sun, buy courses, and hire coaches to teach them the “next big thing” — but never truly see the results they want. 

Because it’s not new tactics that are going to make you successful in today’s market — it’s your ideas and messaging.

So we’re going to start by getting serious about the quality and fidelity of your ideas to make your voice and vision so strong and so compelling, your ideal customers won’t be able to ignore you (and why would they want to??).

We’ll get your ideas organized, define your thought leadership vision, and give you the tools to use your unique voice to stand out in a noisy marketplace.

With a clear vision for your thought leadership, we will…

2. Create a Value Bomb marketing asset that pre-sells your favorite clients

Next, we turn your big ideas into your evergreen client attraction system. 

No more wondering what content goes where or how to pull it all together. 

No more feast or famine marketing cycle in your business. 

We turn your best performing ideas into a piece of value bomb thought leadership content that creates buy-in from your audience and pre-sells them on your offer and vision — 24/7/365. 

3. Turn on the traffic

We then send traffic to that pillar content with an invitation into your core offer at the end to get paid customers into your world. 

You can use a simple, low-cost (as little as $1 a day) ads system or organic methods (like SEO and 1:1 referrals) to drive traffic to your Value Bomb where they get pre-sold on your methodology and ideas — before you ever even speak to them.

This is exactly the system I installed for many of our agency clients, including Jen Spivak from The Ad Girls, who made tens of thousands of dollars extra in her Facebook ads business when we added ONE piece of value bomb content to her funnel — practically without even trying. 

The goal is to get you more clients and customers with less but better content from you. 

If you're:

• Relying on organic content to market your business, but not seeing the conversion rates you want… 
• Posting a lot but getting low engagement and low sales…
• Trying to position yourself as a premium service provider or a major player in your industry (with minimal success)...
• Seeing launches and sales pages that worked a year ago TANKING or not working this year...
• Struggling to attract clients because people only understand what you do and how you do it AFTER they work with you...
• Attracting people who LOVE you, but never buy...

Those are all good indicators that you need to position yourself as a thought leader and let the amazing clients come to you.

Join the Waitlist

Why become a Thought Leader?
Establishing yourself as a Thought Leader is the play if you want to:

• Create a podcast series and a bestselling book like Meg did as her thought leadership Value Bombs.
• Doubled your sales goals with an existing audience in just two weeks like Sandra did.
• Attracted 150 new subscribers with social media posts and a new Value Bomb marketing asset like James did. 
• Add tens of thousands of dollars to your bottom line in just a few weeks with a Value Bomb marketing asset like Jen did. 
• Add 700 people to an email list and have 1,500 people sign up for a webinar with a Value Bomb marketing asset like Jessica did.
• Or write a bestselling book that’s sold nearly 10,000 copies, be a guest on industry-leading podcasts, and get quoted in other people’s marketing books like I have!

All because we spent the time and effort to position ourselves as thought leaders in our industries.  

It should be pretty clear: becoming a thought leader pays. And it’s one of the best and most successful ways for very small businesses to stand out in their market.

Let me break down exactly how we’re going to do this together:

The goal is to produce ONE piece of thought leadership content you can reuse over and over instead of HUNDREDS that disappear in minutes. 

As soon as you sign up, we’ll schedule a 1:1 kickoff call so that you know exactly what to do first, next, and forever.  

You’ll start by generating and organizing a bevy of great thought leadership ideas that will set you apart from your competition by using my easy prompt system and then refine them into a clear and exciting vision statement for your thought leadership. 

Then you’ll create your own Value Bomb piece of thought leadership content that will pre-sell your favorite customers on working with you — because we know that buy-in is more valuable than an opt-in.

And finally we’ll devise a “set it and forget it” system to drive organic or paid traffic to your Value Bomb so that it’s selling for you 24/7/365. 

Maybe the most important part is that you’ll have access to me throughout the process:  

• You can ask questions any time in our Slack channel.
• We can workshop your ideas and experiments live on our Q&A calls. 
• I can review your offers, ideas, copy, and messaging to make sure it’s as effective as possible.
• You can come to coworking sessions to help ensure you actually get your marketing work done. 

This is like having your very own marketing director in your pocket, ready to answer your marketing strategy, copy, offer creation, and funnel questions any time you have them — at a wildly affordable rate. 

Join the Waitlist

Thought Leader Lab Perks: