What will it take for your audience to see you as the leader they’re searching for?

Your audience is looking for someone to trust, someone to guide them through the noise and confusion of the market, to help them create the transformation they so deeply desire.

But right now, they’re not choosing you (at least, not as often as you’d like!) — and it’s not because you aren’t qualified.

The problem isn’t your product, your service, or even your expertise. The problem is how you’re positioned in their minds.

When the market is crowded, the loudest voices tend to get the attention. But being loud isn’t the same as being effective.

To stand out, you don’t need to shout — you need to lead.

For too long…

• You’ve watched your competitors gain traction while you’re still struggling to get noticed.
• You’ve heard potential clients saying, “I didn’t know you did that!”
• You’ve tried to position yourself as an expert with your content, but it feels like no one’s paying attention.
• You’ve struggled to know how to showcase your immense value.
• You worry that if you don’t claim your leadership position soon, someone else will.

Here’s why this keeps happening: Being the best at what you do isn’t enough if your audience doesn’t see you that way. Leadership is about perception, and if you’re not actively shaping it, you’re leaving your reputation to chance.

But when your entire marketing strategy and brand is rooted in your unique thought leadership ideas:

• Your audience immediately recognizes you as the go-to expert in your industry.
• Clients seek you out instead of the other way around.
• You have a crystal-clear message that resonates deeply with your ideal customers.
• Opportunities — media features, collaborations, partnerships — come to you effortlessly.
• You feel confident and proud of the leadership role your business holds in the market.

"After just one conversation, I’m walking away with a strategy that’s going to dramatically change everything I had planned from a marketing perspective and more… have it feel truly me. " — Merel Kriegsman

The key to thriving in a shifting market isn’t chasing every new trend — it’s positioning yourself as a thought leader with the best ideas and expertise to solve a problem. 

When your audience sees you as the go-to expert, your business becomes a magnet for your favorite customers. And when they understand exactly who you are, what you stand for, and how you can help them, they’ll see you as the leader they’ve been searching for.

The new Thought Leader Lab 3.0 gives you the tools to make that happen.

Why I Created This Program:

As director of the Content Direction Agency, I’ve spent over 12 years helping small business owners like you position themselves as leaders in their industries. What I’ve learned is that most of the strategies out there focus on quick fixes and gimmicks — things that don’t last, don’t reflect your unique ideas, and may even feel icky or deeply misaligned with your values.

I created this program to help you step confidently into your role as a leader by going back to basics to clearly define your positioning as a leader, anchor your messaging in your thought leadership ideas, and create a custom marketing plan that showcases your expertise, builds trust, and makes you the obvious choice for your audience.

Thought Leader Lab 3.0 Modules And Details:

This is designed to be a step-by-step roadmap you can follow to re-imagine your brand positioning, messaging, and marketing strategy starting from your unique thought leadership ideas.

As you might be able to guess from the name, this is the third iteration of this program I’ve offered, and I’ve both refined and expanded what I teach and how I teach it to provide the best possible experience.

Here’s what you’ll learn:

• Start with Leadership Mindset
• Shift from chasing attention to commanding it.
• Identify and move through the imposter complex that may be holding you back.
• Positioning Yourself as a Thought Leader

• Clarify your positioning and message so your audience instantly understands your value with a Vision Statement and Hypothesis.
• Learn how to tell your story in a way that inspires trust and action.
• Validate Your Messaging

• There are many different ways to convey the same message; this module will help you find exactly the right words that resonate with your favorite customers.
• Run the “14-Day Megaphone” challenge in this module to make an offer to your audience — and validate your message in the best way possible: with sales.
• Create Your Signature Content Value Bomb

• Use our tools to take vague shower thoughts or piles of disorganized notes and turn them into a foundational piece of content I call a “Value Bomb” that establishes your authority.
• Publish this pillar content and turn it into a digital “marketing assistant” that will help you attract, pre-sell, and convert your favorite customers on autopilot.
• “But what is it used for?” We’ll cover a range of ways to repurpose your Value Bomb into tons of other marketing assets.
• Create Your Thought Leadership Marketing Plan

• Create a customized plan to get your message in front of the right people using low-cost organic or paid traffic strategies — we’ve got tutorials for both.
• Leverage tools like social media, email marketing, and strategic collaborations to expand your reach.

Plus, I regularly bring in guest experts to fill in any gaps in my own expertise, including workshops on mindset, Facebook ad strategy, SEO, email marketing tech, speaking, and more.

Early Adopter Investment:

I’m actively developing and adding content to the program now, and because of that, I’m making a special offer to let you get in on the ground floor and say thank you to you for being a part of this program’s development.

Early Adopter Price: $3,000 or 6 payments of $600

• Lifetime access to the Thought Leader Lab 3.0 program materials + ongoing future updates
• 1:1 Kickoff call with Lacy ($750 value) to discuss your thought leadership and put you on the right path.
• 6 months access to our Slack group where you can network and brainstorm with other thought leaders PLUS get 1:1 asynchronous support from me through private DMs and voice messages
• 6 months access to our weekly group calls. We alternate between Q&A calls and coworking time.

What’s the cost of waiting another quarter to fix your messaging and attract the right clients?

When others in your industry are riding the wave of the next market shift, will you be catching up — or leading the way?

What if the only thing holding your business back is your hesitation to adapt?

Don’t wait to find out.

Ensure a solid foundation for WHATEVER 2025 has to offer with positioning, messaging, and a marketing plan rooted in your thought leadership.

FAQ:

Who is this program for?

This program is perfect for small business owners ready to step into their role as leaders and transform how their audience sees them. If you’re feeling a market shift, getting ready to pivot or transition your business, or just feel that your current branding and messaging isn’t doing its job, this is a great program for you.

What if I don’t consider myself a thought leader?

This program is designed to help you discover and embrace your unique thought leadership. You don’t need to be loud or pushy to lead — in fact, some of our best students self-identify as introverts (including me!). This is NOT the sort of bro-marketer, self-declared thought leadership that is sometimes associated with the term. We’re looking to build true leadership based on the quality of your incredible ideas.

How much time will this take? I’m not sure I have time right now…

Consider how much time you’re currently spending on marketing that isn’t working well, or on chasing new marketing trends or tactics in the hopes that they will work… The strategies in this program are designed to save you time by focusing on what actually works. You’ll learn how to create impactful marketing without wasting hours on things that don’t. Plus, you can approach the materials at your own pace. There’s no gold star for finishing fastest; sometimes the best ideas take time to percolate.

I’m neuro-divergent; is this program for me?

We’ve added some features to try to make this program as accessible as possible, including transcripts for videos, body doubling during our coworking calls, and asynchronous support for folks who don’t thrive on group Q&A, etc. However, if you would like an additional accommodation to make the program more accessible to you, please reach out and let us know. We want all our students to be successful.

Will this program address visual branding, like logos, photos, fonts, colors, etc.?

No. This program is focused on the foundational elements of your brand including positioning, messaging, and marketing strategies. If, after you’ve completed Thought Leader Lab, you also want to update your visual brand, we have some great recommendations for people who can help!

I’ve done “ideal customer” exercises and branding exercises before. How is this different?

Positioning and messaging are marketing 101 — but they're dialed up to 11 when you START from your thought leadership. Thought Leader Lab doesn’t spend a ton of time asking you to fill out lengthy “ideal customer” profiles; we assume you know who you like to work with. Instead, we ask you to revisit those ideas starting from the premise of your thought leadership. It flips the entire enterprise on its head and really creates a ton of new clarity.

You’ve got a message to share and world-changing ideas, but you’re not making them count.

Are you ready to claim your place as the leader your audience is searching for?

Join Thought Leader Lab 3.0 today and start building the business—and reputation—you deserve.

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