My friend Tanya Geisler says, "Don't hoard your good shit." Meaning, don't keep your brilliance to yourself.
As much as 80% of your content marketing efforts should go to promoting the content you create. Use this bundle to learn how to grow your audience with content promotion.
The biggest missing link in most business' content strategies is promotion. Use these resources to promote your content, both to your own audience and to new audiences to help grow your business.
Do you feel like you have to blog all the time just to keep up the traffic to your website?
It takes you hours to create a blog post you’re proud of — and you love the engagement and relationships it allows you to build…
…but man, it takes so much TIME! And it’s like a never-ending task list. The minute one blog is posted, you need to be working on the next one.
I often preach that creating content without a strategy about why you’re writing it is a complete waste of time. But putting out great, strategic content can still be a waste of time if you’re not promoting it correctly.
If you’re not getting enough traffic, or the right kind of traffic to your content — if your ideal customers aren’t seeing your content — all that strategy you employed to create it goes to waste.
My blogging business buddy, Beth Hayden and I know all about the frustration facing content producers today, and we decided to put our heads together and create a strategic framework to help micro business owners and solopreneurs maximize their efforts and get in front of the biggest audience for the least investment (of time and money).
In this bundle, we cover:
Start with the workshop inside the Promote Your Content lesson. The workshop provides an overview of different promotion strategies. Then create your weekly promotion plan and then add on with modules on how to
Don't wait! Start putting your content to work for your business.
Watch this workshop first; we'll describe the basics (your minimum weekly promotion plan, as in the bonus first module) as well as how to borrow bigger "stages" to get your content in front of more people.
After you watch the workshop, check out the "outreach" lesson for specifics about how to reach out to people to borrow their stages.
If you're stuck on what kind of content to create for social media, look no further.
Promoting your business is slightly different than promoting your content, as you might create additional unique content — like guest posts and podcast interviews — to promote your business to new audiences.
Search Engine Optimization (SEO) is how you get your content to rank well with search engines, sending you more organic (unpaid) traffic.
These resources are available in the free Leadership Marketer's Library — but we've copied them here for your convenience.