Shape up your “search engine strategies” with Shae Baxter
Shae’s best SEO tips!
- SEO is about understanding the language your ideal customers are using online to search for your business.
- Keywords are still important, but how you apply them has changed over time.
- Longer content (even if you produce it less frequently) is more important for SEO than short, fluff blog posts more frequently.
Marketing Mini Mission:
Your mission, should you choose to accept it, is to download the How To Create Google-Friendly Blog Posts (Your Readers Will Love) In Under 5 Minutes and save a copy to your own computer.
Read the PDF. Then, using the Google Keyword Planner Tool (link in the PDF), enter a seed keyword and research and select 4 keywords that are relevant to your business. These keywords should be more than 20 but no more than 2000 monthly searches and includes no less than 3 words in the phrase. Use these keywords to plan out and include in the headlines of your next 4 blog posts.
Take a screenshot of your keywords that you plan to use to write the four blog posts with the hashtag #contentdirectionmission and #SEOShae and tag @shaecbaxter and @blogspiration42.
TRACK YOUR PROGRESS
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