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Shape up your “search engine strategies” with Shae Baxter


Shae’s best SEO tips!

  1. SEO is about understanding the language your ideal customers are using online to search for your business.
  2. Keywords are still important, but how you apply them has changed over time.
  3. Longer content (even if you produce it less frequently) is more important for SEO than short, fluff blog posts more frequently.

Marketing Mini Mission:

Your mission, should you choose to accept it, is to download the How To Create Google-Friendly Blog Posts (Your Readers Will Love) In Under 5 Minutes and save a copy to your own computer.

Read the PDF. Then, using the Google Keyword Planner Tool (link in the PDF), enter a seed keyword and research and select 4 keywords that are relevant to your business. These keywords should be more than 20 but no more than 2000 monthly searches and includes no less than 3 words in the phrase. Use these keywords to plan out and include in the headlines of your next 4 blog posts.

Take a screenshot of your keywords that you plan to use to write the four blog posts with the hashtag #contentdirectionmission and #SEOShae and tag @shaecbaxter and @blogspiration42.

TRACK YOUR PROGRESS

1Click the circle to mark this complete.

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