File 3: Easy, Efficient Content Curation
I mostly talk about content creation, but there’s a flip side to that in our social media world: content curation.
Content curation refers to what you share with your readers, and it’s a major psychological trick to use to help them know, like, and trust you.
People share content that makes them look good. They want to share things that make them look smarter, funnier, more inspirational, more attractive. And we as business owners do the same thing. We’re cultivating our brand persona through what we share, and embedding that persona in our followers’ minds when they like or re-share what we’ve shown them.
But if you’re not careful, this kind of work can be a real time suck. You intend to spend a few minutes topping off your social media scheduler and BOOM! Before you know it you’ve fallen down the rabbit hole and hours have gone by.
So in this worksheet, I’m going to share my routine for curating great content, in about an hour a week or less.
TRACK YOUR PROGRESS
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