File 2: Promotion Schedule
If you’ve read my ebook, The Top Secret Guide to Your Editorial Calendar, you know that I put a lot of value on promotion. WHERE you’re going to share and promote your content is almost as important as writing it.
But promotion can be daunting, which is why I am sharing my own promotion schedule with you — not so that you can copy it, but so that you can use it as a starting place to build your own. To be clear: I don’t care if you copy me, but the sites that do well for me may not do well for you, depending on your niche.
My weekly promotion schedule
I have a list of websites and social media groups that I promote my blog post in each week. My VA does half of it and I do half of it. My VA schedules 5–7 shares for the week across all my social media channels, tagging anyone I mention in the article. Then she submits it to JustRetweet, ViralContentBuzz, BizSugar, GrowthHackers, and Scoop.it. She also sends a quick email to any person or company I mention in the post and asks them to share it.
On my end, I have a list of five groups each on Facebook, G+, and LinkedIn where I share the post, usually to one group on each channel each weekday. I also sometimes submit an edited version to Ideapod and Tsu, but I’m not getting much traffic from those.
Finally, the post goes out to my list as an email newsletter on Thursday afternoons. I’m also in the process of trying to figure out how to create more “microcontent” — ie: quote images, infographics, videos, etc. — from each post to share in more places in different ways.
This is all part of the writing/promoting/repurposing ritual I’m creating and testing for a new high level group program I’ll be offering later this summer.
And I know this works, because I actually got a sale this week from someone in a G+ group who was NOT previously on my list. She saw my update, read the post, and bought the program! (A bit unheard of, but I’m stoked!)
Building your own promotional schedule
As I said, my marketing schedule is not to be taken as gospel, but as a starting place for your own. Here’s an additional list of ideas to get you thinking:
- Share to social media—again and again
- Submit to content communities
- Create 20+ snippets for easy sharing
- Design an Instagram/Pinterest image tip
- Spin off an old blog post into a new one
- Build a series of guest posts
- Refresh and republish
- Post to Quora
- Post to LinkedIn
- Post to Medium
- Post to Ideapod
- Post to Tsu
- Run a paid ad on Facebook, Twitter, or StumbleUpon
- Share in relevant forums
- Pin to group boards on Pinterest
- Join social sharing groups like our group The Network
- Create an infographic or instructographic
- Put together a presentation for Slideshare
- Turn it into a webinar
- Build a daily email series or email course
- Design an ebook
- Share content as a pdf
- Record a podcast
- Make a video
- Email individuals you know who might be interested
- Email writers and reporters who have covered similar topics using the drafting technique (see promotion email templates)
- Submit to blog hops/linkups/circuses
- Contact sources and influencers directly
TRACK YOUR PROGRESS
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