File 1: The Top Secret Guide to Building Your Editorial Calendar
Your blog is a powerful tool to support your business — but first, you need a plan.
Your blog is the nexus of your social media strategy, so you need to have a great plan for what you’re going to blog about so that you can translate that into a great plan for marketing your business and selling your stuff. If you want to use your blog to help turn your readers into raving fans and customers, you’ve got to have a PLAN for how you’re going to achieve that.
An editorial calendar provides the structure to ensure your blog is working as hard for your business as you do.
Having an editorial calendar for my blog(s) has changed my life.
It used to be that I blogged as the inspiration struck. Lots of people do this, and on the surface of it, there’s nothing wrong with that. I had a schedule I tried to stick to, posting every Monday and Wednesday, or whatever, and at first, that worked just fine.
Then, there was one day that I forgot (read: procrastinated) to write my blog post until the night before, so I was up late pounding something out.
And maybe it wasn’t my best work ever, but it was a post, right? I was sticking to the schedule.
Then came the day that I forgot (err… procrastinated) to write my blog post until the DAY it was supposed to go up! So there I am, Monday morning, trying desperately to come up with something to say while my daughter’s still running around in her pajamas, and I’m typing, and trying to answer her questions, and trying to come around to an actual point with the blog post, and trying to keep her from coloring on the walls, and no, you may not have “just one show,” well, OK, maybe just one show while mommy works, which turned into two or three shows, and WHEW! Got that sucker posted by noon.
But it’s OK, because I stuck to my schedule, right?
Then there was the week that I didn’t stick to my schedule, because life got in the way, or I wasn’t inspired, or I was just too busy with other stuff.
And that week turned into two weeks…
And then three weeks…
And then it turned out that I’d only posted twice in the last month.
This comprehensive guide will walk you through the 5 Ws of creating your editorial calendar.
- WHO you’re writing to
- WHAT to write about to encourage sales
- WHEN to schedule each post for maximum impact
- WHERE to promote your posts for maximum impact
- WHY you’re writing each post, and how it fits into your overall strategy
When you’re ready for more, Blogstorm is here to help.
If you’re looking for more help brainstorming ideas to fill up your editorial calendar, or are looking for a more in-depth guide to creating a content strategy, why not sign up for my Blogstorm course. Click here for more information.
TRACK YOUR PROGRESS
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