CIA in 1 Day

Content Intelligence Academy

Welcome to CIA in 1 Day! Below you’ll find the agenda, pre-work assignments and resources for this online virtual learning experience.

Agenda for CIA in 1 Day


January 11, 2016


10:00am to 4:00pm MST (Convert to your time zone here.)


We’ll be meeting in my Zoom room. Here’s the login information for the day:

Join from PC, Mac, Linux, iOS or Android:

Or iPhone one-tap (US Toll): +14086380968,4765670125# or +16465588656,4765670125#

Or Telephone:

Dial: +1 408 638 0968 (US Toll) or +1 646 558 8656 (US Toll)

Meeting ID: 476 567 0125

International numbers available:

It’s a virtual video and audio chat room where we can all see each other and talk to one another.


  • 10am — Welcome and brief introductions
  • 10:30–12:30 — The CIA system including:
    • Defining and filling your content buckets
    • Spying on your readers (nicely!)
    • My Secret Content Formula
    • Blogging to Sell
  • 12:30–2:30 — LUNCH BREAK and work time
    • Time to fill out your editorial calendar
    • I will be available via chat the entire time to answer any questions
  • 2:30–4:30 — Hot Seats

Resources & Materials

Know Your Why Worksheet

Click here to download your worksheet.

Voice Identification Process Workbook

Click here to download your workbook.

CIA in 1 Day Worksheets

CIA Course Access

You can find all of the CIA Program Modules by clicking here.  These are the originals and you are welcome to go back and listen to the audios, watch the videos, and work through them at your own pace or in the future if you choose.


November 2016: Part 1Part 2

January 2017: Part 1; Part 2

Track Your CIA in 1 Day Progress!

Below you’ll find the objectives for the modules included in CIA in 1 Day. Check them off so you can keep track of where you are:

1Know Your Why Prework — Complete
2Content Buckets — Complete
3Spying On Your Readers — Complete
4Message and Sales Cycles — Complete
5Editorial Calendar — Complete

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